Jet2 Holidays commissioned Motiv Productions to produce lots of video content for their 2014 Christmas campaign; ‘The Code Cracker Advent Calendar Competition’.
The concept was to have Santa announce the competition and the prizes available along with how to enter.
Working with the marketing team, Motiv developed additional content ideas to share across social media and really help drive the competition awareness across various platforms. Within the budget we were able to provide individual winner announcements to the daily winners, providing a range of videos based on male & female winners.
Each day Jet2 let us know the winning name and we digitally superimpose the name over Santa’s card along with his little message. We feel that this is a great way to engage and promote to your customers whilst giving the winners a little bit of Christmas spirit.