Euramax international Inc is a fabricator of aluminium, steal, vinyl, copper and fiberglass products for original equipment manufacturers, distributors, contractors and home centers worldwide. They have supplied major developments around the world such as the Ferrari Theme Park and The Center for African American Arts & Culture.
THE BRIEF
When Euramax partnered with leading UK manufacturer Elbee, they required a film designed to increase their profile to the world and promote their new 205,000 sq ft manufacturing facility based in Barnsley South Yorkshire.
Motiv responded to brief by putting forward the concept of using a mix of great videography shot on site and animated motion text designed to highlight key statistical information on screen. This mixed with a great sound track and voice over, the film would keep the viewer engaged to the end and show the new factory facility at its best.
Euramax really liked the idea so we were put to work.
THE RESULT
This concept put slightly more pressure on our DOP Paul, but as per usual he delivered some amazing footage that when mixed with the tracked text gave the warehouse facility a cinematic feel, showing its’ grand size and scale. They responded to their brief by creating a new look to the business, highlighting their facilities and work force, their ability to expand as client demand increased, their equipment and their investment in technology and provide the viewer with a greater understanding of how Euramax can deliver.
