Enterprise Car Hire commissioned Motiv Productions to produce a series short videos to highlight their national ‘hourly vehicle rental’ service; ‘Car Club’.
This is a 30 second version for a broadcast campaign.
A concept was built around the romantic memory of pulling out a map when going on a road trip. So our film is a 3D paper world that comes to life as the Enterprise Car travels through it.
We worked with Enterprise to develop the script then storyboard, showing the various scenes so that we could see how the film would come together. We had the voice over recorded by their UK actor who appears in their national broadcast adverts and print, creating consistency across their advertising.
The film has been very well received and we are now scheduling variations to cover the other areas of their new service. A version for American markets is also in pre-production.