We have worked with the Cellhire group for a number of years. For this new MiFi product Cellhire wanted an engaging short video that would get the important facts across in a simple to understand way. Using colour, quirky sounds and no voice over.
We produced this animation to give a bright, holiday feel to the project, showing the MiFi product at its best in a resort location. Cellhire were very happy with the end film and have commissioned it in several languages, including Russian.
Changing the language is fairly simple and helps get the film international coverage for little expenditure, when compared to traditional print.